What happens when I hit the daily consent limit?
ℹ️Daily limits reset at midnight UTC every day. Return visitors who already consented are never affected.
How limits work
Each plan has a daily consent limit that applies across all your sites combined:
- Free — 10,000 consents/day (~300,000/month)
- Pro — 100,000 consents/day (~3M/month)
- Agency — 500,000 consents/day (~15M/month)
- Max — 1,000,000 consents/day (~30M/month)
💡Rule of thumb: 1 consent ≈ 1 new unique visitor seeing the banner for the first time. Return visitors who already have a consent decision stored don't count toward the limit.
What happens when you hit the limit
When your account reaches the daily limit, the consent banner stops appearing to new visitors for the rest of that day. Here's exactly what happens:
- ✓
cb.jsstill loads — no errors, no broken pages - ✗ The banner silently does not appear for new visitors
- ✓ Visitors who already consented are completely unaffected
- ✓ Google Consent Mode v2 defaults to "denied" for new visitors — this is the correct, legal behaviour
- ✓ At midnight UTC the counter resets and the banner appears again normally
⚠️If you're running Google Ads campaigns sending high EU traffic, hitting the limit means new visitors won't consent — Google Ads won't track those conversions for the rest of the day. Upgrade to avoid lost ad data.
Is hitting the limit actually a problem?
Depends on your situation:
- Personal blog or small business site: 10,000/day is roughly 300,000 unique EU visitors per month. Most small sites never get close.
- E-commerce running ads: You probably want to stay well under the limit to avoid gaps in conversion tracking. Consider upgrading proactively.
- Agency with multiple client sites: The limit applies across all sites. One viral campaign on a client site can consume the whole day's limit. Agency plan gives 500k/day.
How to monitor your usage
- Agency + Max plans: see daily consent counts in the Analytics dashboard with a 30-day bar chart
- All plans: the consent log in each site's detail page shows all records with timestamps
How to upgrade
- Go to kukibot.com/pricing
- Click the plan you want
- Complete payment via Creem (card or SEPA)
- Your limit increases immediately
Frequently asked questions
Does the limit apply to returning visitors?
No. Only new visitors who haven't seen the banner before count toward the limit. Return visitors with a stored consent decision are served from their browser cookie — they don't hit the API.
Can I see when I'm close to the limit?
Agency and Max plan users can see daily counts in the analytics dashboard. We don't currently send automatic alerts when approaching the limit — that's on the roadmap.
What if I have a viral day and exceed the limit once?
The banner stops for that day only. It resumes at midnight UTC automatically. If it happens regularly, upgrade your plan.